ZOMATO COMEBACK-MY LEARNINGS

Any start-up company or established company, in which business losses remain a challenge, if they want to move forward in today's date and make their company a super profit organization, then they should study the relentless efforts of online food delivery company Zomato in the last one year.

Zomato reported a net loss of ₹188 crore in the fourth quarter of the last financial year, with a massive loss of ₹971 crore in FY23.

The same Zomato comes back with a net profit of Rs ₹175 crore in the fourth quarter ended March of 23-24, and the company surprised the entire business world by making a consolidated profit of ₹351 crore in FY24.

Business pundits are continuously analysing this astonishing surge in their own ways. But I thought of getting it as FHI as I personally know a high official of this company, so I tried to understand the formula of this exemplary business boom from him, his answer was something like this.

1. Establishment of Dedicated Business Consultancy Wing.

2. Termination of incompetent and conspiratorial employees with immediate effect.

3. Promotion of deserving employees despite losses.

4. Allowed zero shortfall in client services.

5. Kept a close watch on accounts, especially in vendor management with quality purchase.

6. Made a strategic plan.

7. Patience with Turn around timing.

I think whether it is a start up owner or a seasoned business owner, everyone must study the success story of Zomato.